Identity Invention

What companies have the most distinguishable and recognizable brands? Coca-Cola, Pepsi, McDonald's, Starbucks, Nike, and IBM probably come to mind and are on the top of many lists. But what about a brand name like, "Joe's Coffee?" Ring a bell? My point is that wherever you are in building your business you need a strong (and consistent) brand, whether your market is local or global.

Business is extremely competitive, and that is why I encourage all my clients to build a great brand alongside a great product or service. It's like the rooster I took a photo of at right protecting his hen house: your swagger is just as important as what you are selling!


John Odziemek photo